WEBSITE DESIGN
Responsive Website Design & Development

What is Responsive Website Design?
A responsive website is a single website that adapts to the device of each unique visitor, whether desktop, smartphone, or tablet. A responsive website dynamically re-sizes its content and imagery for a variety of different screen sizes in order to ensure the website is effective and easy to use on any device.

Rapidly growing mobile usage
Mobile web usage is growing at an extremely rapid rate that presents enormous opportunity. A website that is not optimized for mobile usage and performance stands the potential to leave an enormous amount of opportunity and business on the table. Our professional responsive designs deliver outstanding results from both desktop and mobile users.

Efficient in terms of both time and cost
Responsive website design can drastically cut down on development time and cost. Rather than spending the time and resources building a separate mobile website in addition to your traditional desktop website, the responsive design approach enables you to optimize your business for both desktop and mobile with a single website.

Best practice for ranking high in mobile search results
Responsive design is the preferred option when it comes to making your website both mobile and search engine friendly. By providing a single, dynamic version of your website to both desktop and mobile visitors, you make it easier for search engines to understand and serve your content.

Mobile Development
Mobile websites represent a massive opportunity to take your business to the next level while targeting customers on mobile devices.

Why do I Need a Mobile-Friendly Website?
Creating a website that works well both on mobile devices (of varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that of the cost of accommodating mobile devices - especially considering the rapid growth of mobile adoption in the coming years.

Mobile Visitors are Task-Focused
Most of the time when a customer visits your mobile website, they are not there to peruse all of your products or services. They are on your mobile website for a specific purpose such as comparing your price to a competitor’s, looking for your address or phone number, or checking your brand’s consistency across online and offline channels from one of your physical locations. Providing the information they’re looking for with with intuitive navigation and a fast loading mobile site is the first step towards building a business relationship.

Mobile Users are More Likely to Convert
Users are looking to your mobile site or app as either a complementary feature or main pathway towards making a conversion. If you can effectively offer your products or services and establish a brand identity via mobile, your potential customers are more likely to make a purchase. Even if most of your actual conversions are not from mcommerce, your mobile channels can provide a streamlined and more memorable buyer journey for your customers.

The Importance of Mobile Marketing
70% of users will access a mobile site or app to find out more information about a purchase, and nearly 50% of them will do that while they are in-store shopping. An inconvenient mobile marketing experience leaves the door open for your competitors, which could lead to you losing potential customers who are already browsing your products in one of your stores.

Differentiate Your Business
Users who are looking to make a purchase expect mobile pages to load in less than 3 seconds. However, 85% of full-site mobile pages take 4.8 seconds or longer. By making your brand more than just a nice looking mobile site, but also one that loads quickly on checkout pages, your users will remember and utilize your mobile site often, which will increase your overall ecommerce sales.

Can I make my website mobile-friendly or do I need a separate website?
Often, the question comes up about whether you should have two or three different websites 
(one for each type of device: mobile, tablet, and desktop). 
We recommend that you have only one website that can adapt to all three. 
You have three primary options when considering how to go about building a mobile website:

Responsive website design
This is where your website adapts to any given screen resolution. The website can adapt to tablet screen resolutions as well as mobile. This option requires more upfront planning than a typical website would since website content elements must be considered and given priority as screen sizes shrink. Responsive design websites are recommended by Google as the best for search engine optimization.

Separate style sheets
This is where you have one URL, but where (CSS) style sheets are modified depending on the device type that is accessing your website. This means using the same html code, but switching the style sheet that is used. It requires slightly less planning time than responsive websites.

Separate websites
This is where you have a mobile website that is found at, for example, m.yourwebsite.com, and a desktop website found at www.yourwebsite.com. The website redirects users to the correct URL based on what device they are on.

Sitecore Development
What are the benefits of Sitecore Development?

Complete Customization
Sitecore offers users more customizable options than any other system on the market. This gives organizations the power to create a site that can be configured entirely based on personal preference.
Choose settings and elements that you are most familiar with, define functionalities that you do or don't want, and select development features that you're most comfortable with to create a unique site that is exactly as you want it. Sitecore solutions utilize intricate digital architecture tools so that you're able to generate engagement from a website that is specifically tailored to your business needs.

Security
Security through Sitecore development is undoubtedly stronger than any other platform in existence today.
The servers used are drastically more secure than those commonly used by most websites. Especially for enterprise companies where security is of the utmost concern, a system that puts such a strong focus on privacy can help nurture significant confidence with those who access your site.

Automation
Sitecore takes marketing automation to the next level by delivering a personalized and connected customer experience across every channel. Everything from email, to advertisements, to content on a certain page can be served with a specific user in mind. The system uses a series of advanced technologies to determine who the user is on your site, and optimizes the content to create a precise, relevant, and distinctive experience. By fostering a connection with customized content that is so finely tailored to individual needs, you'll find your conversions and overall site performance improving with each passing day.

User Data
Sitecore tracks each visit to your site and records specific details about user behavior.
The database collects this information and provides valuable insights about each user, allowing you to implement those findings as needed. You will almost instantly discover behavior patterns that are not being tracked in other analytics programs.

Analyze Performance Easily
By having your analytical data stored all in one place you can monitor performance to identify the most effective methods and strategies that are producing the best results.
With Sitecore development solutions, you can examine any aspect of your efforts all in one package. For each campaign you implement, you are automatically provided with tracking data, and will find it all contained in one easy-to use-tool. Leverage the program's performance monitors like A/B and multivariate testing, and find action items that will remedy any areas in need of improvement. The system's testing doesn't measure how much the other programs do. Instead, it uses a combination of elements commonly found in CMS testing programs to produce the most detailed and quality-based findings.

The Future of Customer Experience
The digital world is leaning more and more towards a highly-advanced and personalized customer experience.
Sitecore brings this strategy to the next level, and it truly is "the wave of the future". While a lot of enterprise organizations recognize this approaching expectation, not all have taken the steps to utilize this development and benefit their own business. Companies that are prepared to activate this now will be delivering a far more advanced experience to their audience.

Magento Development
What are the benefits of Magento Development?

Ease of Use
Magento is an ideal resource for all ecommerce businesses, regardless of experience or familiarity with CMS platforms. The user-friendly foundation allows you to create a solution uniquely fit to your business needs, but without overly complex and difficult-to-use features. With a clear and structured navigation system you will easily identify opportunities to increase your site's performance, and discover ways to further expand your customer base through advanced metrics.

SEO Friendly
The platform is developed with both search engines and users in mind, allowing your business to start appearing more prominently in search results without jeopardizing how users are engaging with your site. All functionalities of Magento keep this as a priority, which in turn helps keep your business more connected with users. Foster higher sales and increase your overall traffic with a solution that specializes in SEO efficiency.

Flexibility
Magento offers extensive scalability options so that you can create the exact customer experience you need. Choose how you want to manage your site, and find the method that works best for your company. If you're unsure of what the future holds in terms of business growth, rest assured that your site can easily be adapted to accommodate expansions and advancements whenever needed. Effortlessly enhance your page with any third party solutions you require, and take comfort in the knowledge that all are supported at any given time.

Optimized for Mobile
The community of mobile users is growing exponentially. To meet the increasingly widespread needs of these users, the Magento platform supports a mobile-friendly responsive design. Regardless of the device your audience is accessing your website on, their experience will always be optimal. From tablets to smartphones, usability will never be a concern for your business.

Drupal Development
What are the benefits of Drupal Development?

Organization
It is important to structure the content on your website in a way that is easy for users to navigate. Drupal provides countless options and tools to help you organize, categorize, and present all of the information that your potential customers need. Our developers will help you to create custom lists so that related content can be presented to visitors in a way that caters to their specific interests. For an ecommerce website with a large amount of products, having this level of customization can make your business more appealing and approachable for an audiences and increase your online leads as a result.

Administrative Control
Managing a website that produces a lot of content requires some administrative oversight. The Drupal platform gives you total control over what you produce and post on all of your pages. You determine who in your organization has administrative access and what each individual is allowed to do in relation to content curation. Each of these roles can have designated permissions giving you an organized and concise way of managing what is going on your website, and who it is coming from. Our agency can help develop and execute a plan for you to manage your content efficiently, and fill your website with the kind of information that drives qualified traffic that converts.

Optimization
With any company's online marketing efforts, Search Engine Optimization plays a key role in success. Drupal's diverse formatting options allow you to include content-rich pages on your website, while still maintaining a positive user experience. Their flexible display preferences enable your site to fit the mold that search engines prefer, and align your business as a leader in your industry by ranking well for important traffic-generating keywords within your vertical. Bass Staffing develops strategic content that tells the story of your brand, and a website that illustrates it. With informative material and an appealing design, your website or mobile app will be the perfect platform for audiences to engage with your organization.

Foundation
Your website is the home base for all of your online marketing efforts. It is the first place that audiences will try to find you, and it is the location that most links from other platforms and websites will send potential customers. People use your website to find out more about your business, so you need to make sure that it provides a solid foundation for your company to build a digital presence upon. Through various connectivity options such as social media integration, your business can connect with users, engage your audience, and access a much wider market. Our developers can create this foundation for your business, and help to maintain and expand upon it as your brand grows online.

Flexibility
From local businesses to global corporations, Drupal has the flexibility to provide a website or mobile app that is customized to fit your needs. It has the capabilities to create anything from personal blogs to enterprise applications that are tailored to your industry and your market. Drupal's platform works with all operating systems and devices, making a responsive design easier than ever. Bass Staffing can help create a strategy using Drupal for your business, and develop a platform that accomplishes everything you need out of your website or mobile app.

Wordpress Development
What are the benefits of Wordpress Development?

Ease of Use
Wordpress is a straightforward platform that is easy to use, making the management of your website simple for small business owners and enterprise businesses alike. Its uncomplicated design allows you to spend more time focusing on the content that goes on your website or blog, rather than worrying about how it is going to be formatted. Your Wordpress page requires little to no previous technical knowledge in order to regularly manage content and modify various features as your company evolves. Powering 24% of the internet, millions of people visit pages hosted by Wordpress each month, and its diverse audience could make it the perfect CMS platform to help grow your business online.

Customization
Our developers will work with you to create a custom design to fit the unique style and essence of your brand. Wordpress pages span across a diverse number of industries and are published in 120 different languages, making customization to fit your market a simple process. Wordpress also allows you to seamlessly integrate a blog into your website, making all of your online efforts accessible in one location. We help you build a custom experience that audiences will only be able to associate with your company. The personality behind your business can be highlighted through the one-of-a-kind design your visitors view upon visiting your website.

SEO Friendly
The coding used in Wordpress is streamlined and consistent. This is optimal for search engines to be able to easily read and index any piece of content that you add to your site. Our agency works with you to determine which targeting opportunities would be the best fit for your business, and execute these efforts through the content throughout your website. Each page you create can be optimized to target a specific word or phrase through title tags, meta descriptions, and other features that are clearly defined through the Wordpress content management system. Optimizing your website for search and providing visitors with a positive experience will result in your business receiving more relevant traffic, ranking higher than competitors, and getting discovered by qualified visitors.

Increase Brand Awareness
Regularly creating new content that addresses topics within your industry will make your business stand out as a thought leader amongst other companies in the market. Wordpress allows you to share your opinion and create compelling content that will build your brand’s reputation with potential customers. It provides your business with the opportunity to start discussions, moderate which comments and responses can be public, and authorize multiple people to have administrative capabilities. Creating and maintaining your position as an active member of your industry will generate traction for your website, and increase awareness surrounding your brand.

Responsive Design
Having a website that is optimized for mobile is an essential part of your digital marketing efforts. Individuals who are commuting, traveling, or even relaxing at home are doing most of their reading on their phones and tablets. Wordpress has an automatic responsive design that customizes your website to fit the screen of whatever device it is being viewed on. This includes both iOS and Android compatibility. Having this flexibility alleviates the need to build a new website strictly for mobile platforms, but still makes your business and your content accessible to the largest number or people. It configures your website appropriately and efficiently to benefit both you and your audience.

Joomla Development
What are the benefits of Joomla Development?

Usability
Joomla's complexity is responsible for its strength. They provide a system that allows you to design intricate online platforms, that are still easy for you to manage, and easy for your audience to navigate. Whether you are looking to launch a personal blog, or a corporate website, their features are vast, but not intimidating. It is the perfect platform for someone who is looking for a CMS that delivers a little more than WordPress, but is less daunting than more advanced options like Drupal. Having a platform with optimal usability for both yourself and your customer will benefit your business through increased engagement and overall conversions. Bass Staffing will collaborate with you to develop a website or mobile app that is reflective of your business, and design it in a way that is easy for you to maintain moving forward.

Content
Having unparalleled control over the content that goes on your website is an essential aspect of any CMS platform. Joomla gives you the option to schedule your content, and allows you to plan ahead and maintain a consistent posting schedule. You also have the opportunity to protect your content and make sure that only certain pages are viewable to chosen members of your audience. Separate basic content from premium options, creating new ways for readers to become part of your conversion funnel and engage with your brand.

Extension Capabilities
Joomla offers access to thousands of potential extensions for your business, allowing you to add custom plug-ins that enhance the functionality of your website. These options can accent any industry page to give an additional navigation option to your visitors. These include ecommerce capabilities, forums, galleries, and even advertisements as a way to engage audiences with your brand. Our strategists and developers can work with you to determine which extensions would be the best fit for your website, and how they can be implemented to increase conversions for your business.

Consistency
When it comes to developing your brand online, consistency is key. Regardless of the amount of content you add to a given page of your website, Joomla’s design adjusts to keep it looking cohesive. Not only do their design capabilities allow you to create a forum that is reflective of your brand, but their mobile capabilities allow for responsive designs so that your website appears the way you intend it to across all digital platforms. This consistency is ideal for you as a brand, and preferable for the experience of your users. We work to develop a brand strategy for your business, and follow the plan all the way through its application and execution. Maintaining a consistent brand identity is essential, and your website can be a useful tool in helping to ensure that.